Assisted viewing options in subtitles and dubbed versions, says Palia, have blurred the linguistic boundaries. What is driving Voot into Kannada is the fact that the Indian OTT viewer has become language agnostic, open to watching shows from across the globe. It recently started off Bigg Boss Kannada OTT hosted by Kannada superstar Sudeep. In late July, Voot Select released Rakshit Shetty-starrer 777 Charlie about the bond between a lonely factory worker and a stray Labrador. It made logical sense to branch out and offer them the Voot Select experience with new movies and original web series and heightened experience in the non-fiction space. We have a strong Kannada audience base which has been coming to us on Voot platform for catch up content, says Palia. That Voot already had a strong foothold in the market through television channels Colors Kannada and Colors Super helped in choosing to leap into the market. For Ferzad Palia, head, SVOD and International Business at Viacom18, this was a sign that there were enough takers for Kannada content. Both titles fared well on the service, with 25-30% of viewership coming from outside Karnataka. ![]() Later that month came Kannada action comedy Badava Rascal. ![]() By Suhani Singh: In January this year Voot Select released Humble Politican Nograj, an Applause-produced political comedy featuring humorist Danish Sait playing a character made popular on his social media.
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